I had the pleasure of working with @svensax to create a new brand logo. A musician for 20+ years, Marcel Sven Saxlund had worked as a lead singer, rapper and poet and was expanding his artistic resume to reflect his current state of being.
The desire for the new minimalist logo was to include personal and layered meanings of Marcel’s Swedish and Norwegian ancestry. This included his Saxlund family crest (a deer) and Viking symbols, such as a bow of a Viking ship. Not an easy task, but we both loved the final design!
“Bridget completely embraced and fully understood how personal this would be to me. She created something beyond my expectations. … There’s something so personal about capturing a distinct mindset and vision and turning that into a tangible symbol. Mission (irrefutably) accomplished.”
Marcel Sven Saxlund