Kith & Kin Boutique

Founded in June 2019, Kith & Kin Boutique specializes in unique clothing for women that captures the laid back and trendy clothing style of Southern California. Situated in the heart of San Clemente, the boutique is deeply rooted in the community and focused on helping women discover their personal clothing style.

Creative Vortex was hired to design their logo, business cards, clothing tags, gift certificates and sales slips. We choose to be classically beautiful in black & white with a sophisticated customized typeface for “kith & kin” and balance the playful side with the script typeface for “boutique”. Our end game was to keep the branding stunningly simple and give the retail items in the boutique ample space to shine.