We all know that having the perfect logo is good for business. It defines your business and helps your brand stand out next to the competition while creating an image that resonates with consumers.
As with all things, logo design and trends change with time. So do consumers, competitors and business scope. If your brand has been struggling in places they haven’t before it might be time to consider an update for your logo and brand presence.
1. Changing Consumer Market
If you have been in business a while, most likely your consumer market has been evolving and to stay competitive you need to open it up. Perhaps you are trying to connect with a younger consumer or are trying to appeal to female buyers. If your previous consumer market was older and male, then the logo you have might speak directly to them but not anyone else. How your target audience is changing and what visually appeals to them is critical when leveraging a logo.
2. Shifting Competitive Landscape
Entrepreneur.com predicted that 2023 is a great year to start an online business. During the COVID-19 pandemic millions of people started new businesses and side hustles. In 2022 that trend stayed strong with 5 million new businesses and this year has been no different! With this significant influx of competition, how does your logo and brand stack up? To stay competitive your brand needs to be visually compelling and easy to find in a crowded marketplace.
3. Expanding Business Focus
Most likely as your business has grown, so has your strategic approach on what niche market (s) to target. Perhaps you have grown from a local shop to a national presence. Or perhaps, even grown your business to an international brand. Better yet, if you have added additional products or services to your brand than your logo or family of logos needs to reflect that. Your logo needs to grow along with your business!
4. Current Logo Doesn’t Show Up
Having a successful business is about being seen in all the right places! Is it easy to see your logo in digital communications? Consider the following:
- A logo bug for online profiles that is easy to see and connects with your bigger logo.
- Bright and vibrant colors that illustrate and relate to your brand.
- Logo on all digital platforms are consistent and recognizable
- Logo makes sense to your target audience on signage and print and digital communications.
The next step in this process is deciding whether to redesign or refresh your logo. How to handle your logo should not be taken lightly. Changing your logo directly affects your brand recognition and your loyal customer base and requires a strategic approach. However, this can be a fun and necessary process that will ultimately build strong brand presence and increase your sales!
Looking for some more branding support related to your logo? Creative Vortex is here for you! Reach out to us to learn more about our team and how we can help.