A big part of successful brand promotion is having a killer marketing mix that covers a broad diversity of platforms to reach your target audience and create brand recognition that speaks for itself. A marketing mix is made up of various elements (i.e. website, advertising, social media) used by an organization in a specific market for a customer group.
Having a strategic marketing mix is important because it provides a roadmap for executing on business objectives, as well as driving consistent and credible exposure to a target audience. In other words, it builds brand recognition through consistent images and key messages to keep your brand in the forefront of customers minds.
1. Establish Goals & Objectives
Clearly define what you want your marketing mix to do for the brand. Do you want to increase sales, engage with customers, grow brand awareness? Ensure that your goals and objectives for your marketing mix are aligned with those of your overall marketing strategy.
2. Determine Target Market
Who is most likely going to buy your product or service? Make sure that you are positioning your marketing mix with the people most likely to engage and purchase it.
3. Identify Distribution Channels
Knowing your distribution channels will help to guide how products and services are marketed. Main channels include wholesalers, retailers and direct to consumers.
4. Choose Promotional Techniques
Leveraging the right promotional techniques to connect and engage with your target audience is key to your sales and marketing success. Direct marketing, public relations, advertising, in-person sales and marketing promotions are some of the most important tactics.
5. Define Inbound Marketing Strategy
Putting together a strategy to draw customers to your brand through an inbound marketing strategy is one of the most important things you can do. Elements include a website, search engine optimization, email marketing, social media and blogging.
Of course, in order to draw all of these elements together cohesively, you need to have a defined brand through key messages, images and graphics that uniquely define your organization. Creative Vortex would love to evaluate your current marketing mix and make some recommendations to help elevate your brand!