Branding 101: Use of Video

A well-done brand video helps your current and potential customers identify and engage with your business twice as fast as an image or text. People like buying from people and video allows brands to better create a likeable and vibrant persona. Video is shared the most on social media and is processed by the brain 60,000 times faster than text. However, it is also important to do it right or you risk creating a bad reputation.

Join Creative Vortex and Elevated Shorts as we explore the different facets of leveraging video in an effective branding campaign.

Long- and Short-Form Video

Consistent Use of Video

How does video complement a marketing mix?